Le Labo – Crafted, Not Manufactured

Le Labo positions itself as a niche, luxury fragrance house that prioritizes authenticity, craftsmanship, and soulful storytelling. With hand-blended perfumes and minimalist packaging, it appeals to consumers seeking emotional connection and individuality over mass-produced luxury.

  • Multi-platform content rooted in Le Labo’s brand identity to deepen audience engagement and cultural resonance.
  • ANOTHER 13

a hypnotizing and unique scent. It’s composed of ambroxyde, a synthetic animal musk, making ANOTHER 13 an addictive dirty potion blended with other carefully selected ingredients such as jasmine and moss, which give it spike and shine.

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  • SANTAL 33

Imagine sitting in solitude on the rugged, wide plains of the American West, firelight on your face, indigo-blue night skies above. There is nothing around save for the soft, desert wind.

SANTAL 33 is an open fire. Soft drift of smoke. Where sensuality rises after the light has gone.

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  • THÉ NOIR 29

THÉ NOIR 29 combines depth and freshness, softness and strength through permanent oscillation between the light of bergamot, fig, and bay leaves and the depth of cedarwood, vetiver, and musk.

THÉ NOIR 29 is an ode to the noble leaf and the craft that surrounds it.

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  • LAVANDE 31

Lavender? Perhaps you conjured up an image of your grandmother’s wall-papered bathroom, with a bar of purple soap sitting next to the sink. Whiffs of lavender mixed with oak-moss floating in the air.

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LE LABO – BRANDING